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排列组选复式:VOA商務英語 - Lesson 233 - Boosting Sales I

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公司副總裁Lisa找到銷售部經理Frank.

Lisa: Frank, we just got our sales figures in and the numbers are very disappointing. What's going on here?

Frank: I haven't actually seen the new figures. How far have we fallen?

L: We were in sixth place at the beginning of the year and we've now slipped to the eleventh! That's a considerable drop.

F: Wow, that's really bad news. Maybe we should brainstorm some ideas for a radical reinvention of our sales and marketing plan.

L: Yeah, let's do that right now. What do you think the problem is?

公司副總裁Lisa找到銷售部經理Frank, 因為最新銷售數字很令人失望,年初的時候還排名第六,we've now slipped to the eleventh. 如今已經滑落到了第11位,下跌幅度很大,That's a considerable drop. Frank聽了這個壞消息,覺得應該 brainstorm some ideas,to brainstorm 是頭腦風暴,集思廣益的意思,看看怎樣徹底調整一下公司的銷售和市場規劃。Lisa建議,擇日不如撞日,說談就談,問Frank覺得問題出在哪里。

F: Well, it seems our competitors have managed to carve a niche in the market. They are now perceived as more "cool" or trendy than we are. Perhaps we should consider getting some celebrity endorsements.

L: You mean like a rock star or a famous sports figure?

F: Yeah, that might help. The person has to be seen as kind of a rebel so we can associate our brand with individuality.

L: That's not a bad idea. I'll talk to the Board of Directors about that.

F: I'd also suggest we reevaluate our packaging. Right now the box we sell our product in seems a little drab and colorless.

Frank說,公司的競爭對手 carved a niche in the market 在市場中找到了屬于自己的一塊地方,niche is spelled n-i-c-h-e, niche 是縫隙的意思,動詞 carve 是雕刻,劃出的意思。Frank說,現在消費者都覺得公司競爭對手的產品更時尚,因此不妨找兩個名人,給公司做產品代言,get some celebrity endorsements, 但選擇的名人一定要帶有反叛色彩,讓用戶覺得我們的產品有個性化,individuality. Frank 還建議,眼下的產品包裝有些呆板,a little drab, 可以考慮變化一下。Lisa說:

L: Yes, we could redesign our packaging. But on the other hand, there is a recent trend to move away from excessive packaging. You know...to help save the environment.

F: That's another way we could go. We could reduce our packaging, and then advertise our environmentally-friendly business policies. Being "green" is definitely cool these days. Perhaps environmentally-friendly packaging would appeal to a younger customer demographic.

Lisa說,如今的趨勢是放棄過度包裝,實現包裝簡單化,因為這樣做有利環保 environmentally-friendly. Frank覺得Lisa說得有道理,公司在包裝上可以走環保路線,用環保的新思維來吸引年輕客戶群,appeal to 是吸引的意思,demographic is spelled d-e-m-o-g-r-a-p-h-i-c, demographic 在這里指的是消費人群中的一部分。

網友的學習評論(1條):
作者:Show vin
brainstorm some ideas
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